Fancy That of London

The Brief


Fancy That of London is a chain of nationwide bricks and mortar gift shops. Following twice getting burnt using a web designer’s own CMS platform, they wanted an Opensource platform they had full control over. They had over 1000 products to add so there was a lot of data to input.


We used Opencart for its simplicity so that the staff were able to manage the site in store. We also ran their Adwords campaign for 10 years for product listings and key word campaigns.

What We Did


We based the site on the Opencart opensource Ecommerce CMS. Opencart is a clean, quick and optimised platform but more importantly it is very easy for staff to use. Fancy That had several members of staff using the backoffice so we needed to make sure that all of them could add and edit items and update orders.
Once all the products were uploaded there was the problem of international shipping to deal with. We learnt a lot of lessons in the early months including dealing with British Army bases abroad and “remote locations!”
Once set up we created Adword campaigns and over the 10 years we worked with them we handled over £100,000 in marketing spend.

Fancy That of London

Wordpress Design


We use wordpress as it universally understood and easy for clients to learn.

Google performance monitoring


We can install Google's Analytics that give you a clear view of who is coming to your site and how.

Shopify Customisation


If you need an ecommerce site we can talk through the different availbale packages on the market and help you decide the best one for you.